I am a strategic, user oriented product designer with over 10 years of experience in the field.
I help companies achieve their business goals by solving user and product challenges with design.
Analytical. Outcome driven. Highly collaborative.
What I do
My design process
I start each project, large or small by understanding and framing the problem we're facing. Once the problem is well defined, I collaborate with the team to set clear, measurable goals that align with both project requirements and the broader company vision.
Next, I conduct different types of research, based on the nature of the problem and the goals that we're trying to achieve. Finally, I craft a focused design strategy and develop a roadmap to guide the team toward successful execution.
Background
I began my design career over 10 years ago at a product-focused design agency, where I was immediately immersed in the full design process and led client projects from day one.
In that role, I guided over 20 startups from concept to launch, designing and developing products from 0 to 1. I also helped numerous companies scale and achieve key business goals with their existing products.
After several years in the agency space, I transitioned into a full-time product designer role, specializing in problem-solving through design. For the past 7 years, I’ve worked in-house with various companies, creating and executing long-term design strategies.
I’ve led two of the last four companies I worked with to significant growth and eventual acquisition, while helping the other 2x and 3x their revenue. I’ve also managed and mentored teams, with over 20 engineers and up to 10 designers.
I’ve had the privilege of working closely with some of the world’s largest companies, and consulting for industry leaders such as Amazon, Blackrock, Google and others.
